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About Us

Thank you for taking the time to visit our website and looking at our range of high quality baby essentials. We are an Australian owned family business, based in the sunny Gold Coast, Queensland.
We became owners of Little Turtle Baby in April 2023 to try and find a better work-life balance.
We are a family of 6, we were looking for a way to share all that we learned during our journey as new parents, and saw a need for a range of beautiful, affordable and functional baby essentials.

Having spent a lot of time researching, trying and buying multiple baby wraps, towels and other everyday “essentials," we soon learned it was so easy to feel overwhelmed by choice, end up spending way too much money on the wrong things, and how important it was to find a company you can trust when it comes to quality, reliable and quick service, and long-lasting products that will make your baby comfortable and sleep well (and hopefully for a long time!).

With a diverse work history including tourism, swim coaching, public service and as parents of 4, we decided to take on a new challenge and see how we would go as business owners.

The main aim with Little Turtle Baby is to create a range of attractive, useful baby essentials and be a company that mums, dads, grandparents, everyone can trust and rely on for high quality and prompt, friendly service every time.